True Validation, Stage 1, is free. The GTM Right Canvas is a one-time £349 purchase for one idea and 90 days. It covers Stages 2 to 6 and the Commercial Readiness Pack. £349 total. VAT is not currently charged.
True Validation is free. No card required. True Validation tests public market evidence only: whether the problem is real, visible and urgent. It does not prove buyer budget, willingness to pay, offer fit, acquisition economics or full commercial viability.
GTM Right Canvas is a one-time £349 purchase for one idea and 90 days. It includes paid work across Stages 2 to 6: Buyer Precision, Buyer + Offer, Revenue Funnel, Market + Funnel, Commercial Decision. £349 total. VAT is not currently charged. Each idea is a separate Canvas with its own purchase.
The Canvas is available to eligible users for one idea at a time.
You must be at least 18 years old and have the legal capacity to enter into a binding contract in your jurisdiction. You confirm that the information you provide is accurate and that you will keep it up to date. You may create multiple Workspaces, each tied to a different idea. Each Workspace requires its own separate purchase.
The Commercial Readiness Pack is included in the Canvas. True Validation, Stage 1, is free. The paid GTM Right Canvas unlocks Stages 2 to 6 for one idea. The Commercial Readiness Pack becomes available to download once all 6 stages are complete. See the Commercial Readiness Pack
Access lasts 90 days and begins at payment. At the end of the access window, the Workspace enters an expired state: your data is retained and accessible to you, but you cannot run new stages or generate new outputs. A renewal purchase is not currently offered.
There is no direct checkout on this page. You buy the Canvas from your Stage 1 result once it is saved to your Workspace, and checkout asks you to confirm that the personalised service can start immediately.
The Canvas is a personalised digital service. At checkout you ask us to begin supplying it immediately, and we begin once your payment is confirmed. Once supply of the personalised analysis or service has begun, your statutory cancellation rights may be affected or lost to the extent permitted by law. Nothing in these Terms excludes or limits your statutory rights and remedies, including where the service is faulty, not as described, not supplied with reasonable care and skill, or where another mandatory remedy applies.
The full terms of purchase and access are in the Terms. Read the Terms