Find out if anyone will buy it. Before you build or raise.

GTM Right is a commercial validation engine for founders. It runs your idea through six structured stages: 1. True Validation, 2. Buyer Precision, 3. Buyer + Offer, 4. Revenue Funnel, 5. Market + Funnel, 6. Commercial Decision. It returns graded evidence, not a confidence score.

What GTM Right does

Real buyer complaints, in their own words. Every assumption graded A–D on evidence. Matched to 202 funded failures - start-ups that raised $100M+ and still died. The engine tells you where you stand and what the next proof needs to be.

Why founders use it

With AI, a product can be launched in days instead of months. The risk is no longer building too slowly. It is building for the wrong buyer, with the wrong offer, into a market that does not hurt enough. GTM Right surfaces that before you spend the runway.

How it works

Stage 1 is free. Describe your idea. The engine returns live market signals, competitor gap analysis, and an evidence grade. Stages 2 to 6 complete the full commercial validation. Outputs include Paid Canvas work across Stages 2 to 6, Commercial Readiness Pack.

Who it is for

Technical founders building with AI who want to know if the market is real before they commit the runway. Founders who have launched and need to understand why traction is not converting. Founders who have been through a failed start-up and will not make the same mistakes again.

Founder evidence library

Start with the commercial question you are trying to answer. Each guide below owns a distinct evidence job.

  • Decide what to test in a business idea: Use five conditional evidence gates to decide whether to build, narrow, test again, pause or stop.
  • Test an idea before you build: Choose a credible pre-build test by the assumption it can support and the evidence it cannot establish.
  • Ask buyer interview questions that produce evidence: Use questions that surface past behaviour, workarounds, consequences, buying roles and a real next action.
  • See market validation examples: Read four sourced cases where evidence supported, weakened or left a market thesis unresolved.
  • Compare validation approaches: Compare general-purpose AI, structured validation, expert-led work and a disciplined DIY process.
  • Compare startup idea validation tools: Compare named tools by access, outputs, evidence basis, decision fit and stated limits.

Who is behind GTM Right

Paul Akinola is the Founder and CEO of GTM Right Limited. GTM Right is built and operated by GTM Right Limited, registered in England and Wales, company number 17222856. Contact: support@gtmright.com. Company and legal context: Terms of Service at /terms, Privacy Policy at /privacy, Cookie Policy at /cookie-policy.